The American Type Founders Collection builds on the ATF legacy of originality, creativity, and innovation, introducing new interpretations of classic ATF typefaces. By the early part of the twentieth century, ATF dominated the production of metal type for hand-setting in the United States, and was at the forefront of technical developments in designing and producing type. From the familiar sans serif letterforms seen virtually everywhere to thoughtful revivals of historic text faces, ATF’s type designs have inspired countless fonts by other foundries.ĪTF was formed in 1892 as a consolidation of 23 of the most prominent independent type foundries in the United States. ![]() The typefaces originally produced by the American Type Founders Company are well known and well loved. Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, & Ben Kiel, 2015 Morris Fuller Benton, American Type Founders, 1903 Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow. All ten weights have been carefully spaced for readability. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. ![]() Originally available in one bold weight, the typeface came in three widths for flexibility in copy-fitting layouts.ĪTF Alternate Gothic has impact at any size. And from the Conscious Dreams latest event page.ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 design.Here's a link to DESIblitz's Arts and Culture page.Watch out for future submission calls via our newsletter, website and social media pages ( Facebook, Twitter).See our latest releases: Compelling Sci-Fi, Christmas Gothic, and First Peoples Shared Stories.Browse the full series of anthologies here.This book will be available to buy early next year via book stores, Amazon, and our website page for Alternate History Short Stories! ![]() Joseph Edgar Chamberlin, Erskine Childers, Nathaniel Hawthorne, Castello Holford, Vylar Kaftan, Livy, H.G. These modern authors will appear alongside work by the following classic writers: Where in Time and Space is Mark Twain? by Eve Morton The Leviathan and the Fury by Andrea KrizĪ Journey to the New World by Kwame M.A. The Untold Story of History's First Flight by Richard Kigel The Sixth-Gun Conspiracy Letters by Evan A. The Savior of Worlds by Jonathan Davidson We’re very pleased with the results, and our congratulations go to the below: Alongside our regular submission process, we teamed up with both the award-winning online magazine DESIblitz and Danni Blechner of Conscious Dreams Publishing, reaching out for stories and authors beyond our usual channels to ensure a wonderful variety of all the genre has to offer. We are delighted to present the list of authors in our Alternate History book! Featuring classic stories on the theme with new and recent work by modern authors, this is an exciting anthology exploring reimagined histories and ‘What If?’ scenarios.
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